Meet Our Specialist

May is an urban planner and project manager with experience leading strategic projects in the fields of transportation, urban planning, and public participation. As part of her role, she manages projects in public transportation, infrastructure planning, planning programmes, and strategic planning, working closely with government ministries, local authorities, and government-owned companies.
May holds a Master’s degree in Urban and Regional Planning (Research Track) from the Technion – Israel Institute of Technology, and a Bachelor’s degree, with distinction, in Psychology and East Asian Studies from Tel Aviv University. She combines planning expertise with systems thinking and extensive experience in leading complex, multi-stakeholder processes.

Siena has extensive experience in managing technology projects and leading BI processes in complex organizations. She specializes in business requirements analysis, cross-organizational project management, and bridging between business and technology stakeholders.

Her experience includes leading regulatory projects, implementing core systems, developing data-driven solutions, and establishing work methodologies that support informed decision-making and improve organizational processes. Siena has been working in the public transportation sector since 2012 and holds a certificate in Information Systems Analysis from the Technion – Israel Institute of Technology.

Naomi is an experienced project planner specializing in urban planning, transportation planning, public transportation, and complex project management. She leads consulting and planning projects in fare collection systems, passenger information and signage, traffic signal priority, and public transportation networks, from planning and procurement through implementation.

Since 2011, Naomi has worked with the Ministry of Transport, NTA Metropolitan Mass Transit System, National Transport Infrastructure Company (Netivei Israel), and local authorities. She holds a Bachelor’s degree in Geography and a Master’s degree in Urban and Regional Planning.

Ohad specializes in managing and leading complex projects in the fields of transportation, strategic planning, and innovation. He brings a strategic mindset, systems thinking, and extensive experience in delivering high-impact initiatives.

Throughout his career, Ohad has held a variety of senior positions in the public sector, including advisor to the Minister of Interior on Planning and Local Government, advisor to the Director General of the Ministry of Environmental Protection, Chief of Staff, Head of the Planning Department in a local authority, and Project Manager at Michael Bloomberg’s philanthropic foundation.

Ohad holds a Bachelor’s degree in Landscape Architecture and a Master’s degree in Urban Planning from the Technion – Israel Institute of Technology.

Yarom specializes in project management, strategy, and process development, with experience leading complex initiatives across the public and private sectors. He leads projects in the fields of smart transportation, innovation, and research, combining strategic thinking, analytical capabilities, and effective management of multi-stakeholder environments. Yarom holds a Bachelor’s degree in Economics and Business Administration with honors from Ariel University, and a Master’s degree in Public Administration and Policy from the University of Haifa. He also holds a professional certificate in Real Estate Appraisal and is currently completing a Bachelor’s degree in Industrial Engineering and Management at Shenkar College.