Meet Our Specialist

When it comes to public transportation planing, technologies and finding bright solutions you’ll need the best

Roei Fried
Co CEO & Founder

Roei is serving as Co-CEO, and leading the planning and operation projects in the company. In his past, Roei has served as VP of Planning and Transportation and as an operational optimization planner and economist and working in the public transportation industry since 2007. In his former roles Roei cooperated with the MOT, operators and consultants of public transport and light rail from Israel and from abroad. In addition, he specialized in planning and optimization tools, implementation of technological and managerial tools to improve the operational process and accompanied many branches and clusters from tender winning stage to the operation stage. Roei holds a bachelor’s degree in economics and management and sees in his vision the optimization of future mass transportation systems by improving work processes and developing new and original technological tools.

Daniel Itach
Co CEO & Founder

Daniel is serving as Co-CEO, and leading the technologies projects in the company. has served as CTO and work in the public transportation industry since 2010. As part of his roles, he Specialized in smart ticketing systems, and established a knowledge center that integrates information from various systems through an advanced BI database. In addition, he planned and developed tender’s technological offers according with MOT requirements, while providing creative and innovative technological solutions. Daniel implemented many technological tools and coordinate with variety of suppliers and employees. Daniel holds a bachelor’s degree in industrial engineering and management specializing in information systems, and in his vision sees proper technological use for process improvement and finding solutions to future public transportation problems.