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Roei Fried
Co CEO & Founder
Roei is serving as Co-CEO, and leading the planning and operation projects in the company. In his past, Roei has served as VP of Planning and Transportation and as an operational optimization planner and economist and working in the public transportation industry since 2007. In his former roles Roei cooperated with the MOT, operators and consultants of public transport and light rail from Israel and from abroad. In addition, he specialized in planning and optimization tools, implementation of technological and managerial tools to improve the operational process and accompanied many branches and clusters from tender winning stage to the operation stage. Roei holds a bachelor’s degree in economics and management and sees in his vision the optimization of future mass transportation systems by improving work processes and developing new and original technological tools.
Daniel Itach
Co CEO & Founder
Daniel is serving as Co-CEO, and leading the technologies projects in the company. has served as CTO and work in the public transportation industry since 2010. As part of his roles, he Specialized in smart ticketing systems, and established a knowledge center that integrates information from various systems through an advanced BI database. In addition, he planned and developed tender’s technological offers according with MOT requirements, while providing creative and innovative technological solutions. Daniel implemented many technological tools and coordinate with variety of suppliers and employees. Daniel holds a bachelor’s degree in industrial engineering and management specializing in information systems, and in his vision sees proper technological use for process improvement and finding solutions to future public transportation problems.
Neta Amir – Frydman
Transportation projects planner
Neta is serving as a transportation projects planner and in variety of areas. Neta has extensive experience in building operational plans, planning and operating public transport lines, optimization planning, electric buses and LRT planning, submiting tenders and more. Neta is working in the public transportation industry since 2012 and has a B.A. in Business Administration, specializing in Human Resources Management and Organizational Development.
Naomi Cohen -Zagagi
Transportation projects planner
Naomi is serving as transportation projects planner in a variety of areas. Naomi has extensive experience in conducting transportation impact tests, mobility tests, creating traffic annexes, master plans and consulting in transportation technologiesfor projects. She is specializes in transportation and technological planning, data analysis, routes analysis and geographical presentation. Naomi is working in the public transportation industry since 2011 and has a B.A. in the department of Geography and Master’s degree in urban and regional planning.
Anna Artsev Nir
Transportation projects planner
Anna is serving as transportation projects planner in a variety of areas. Anna has extensive experience working with the public sector, extensive knowledge in smart mobility, including state-of-the-art technology and a broad understanding of challenges related to the implementation of smart mobility solutions. She specializes in transport planning and has rich geografic information system knowledge. Anna is working in the public transportation industry since 2018 and has a B.A. in Environmental Science and Geography and Master’s degree in Natural Resources Management and Environmental Policy with specialization in urban planning.
Sienna Hofman
Project Manager
Sienna is serving as transportation project manager in a variety of areas. Sienna has extensive experience in project management, business intelligence, mapping, collecting and adjusting business requirements. She also has proven experience working with multidata, ERP and SQL. Sienna is working in the public transportation industry since 2012 and has Information System Analysis course diploma.
Tamar Hayumi
Project Manager
Tamar is serving as a technology project manager in a variety of fields.Tamar, a graduate of a program for excellence in the public sector, has over 10 years of experience at planning, implementing, assessing and measurement of big and coplex projects. She has rich experience in promoting strategy processes and project management in the public sector and beyond. In recent years, she has been involved in promoting innovation processes in cities in the field of transportation and data. Tamar has rich experience working with a variety of stakeholders: non-profit organizations, public authorities and business entities.
Moy Galante
Transportation projects planner
Moy is serving as a transportation project planner in a variety of fields. Moy has extensive experience in strategic planning of transportation and bicycle networks, planning operational infrastructures for public transportation, transportation models and mobility tests by microsimulation models. Moy specializes in geographic and transportation data analysis and has a wealth of knowledge in geographic information systems. Moy has been working in the public transportation industry since 2009 and has a bachelor’s and master’s degree in geography and environment.
Mai Rosenberg
Transportation projects planner
May is serving as a transportation project planner in a variety of fields. May has experience in project management and working with the public sector, in recent years she has been engaged in research, formulating methodologies, writing strategic plans, leading public participation processes, service design and characterizing user experience. Mai has been working in the public transportation industry since 2019 and has a bachelor’s degree in psychology and East Asian studies and a master’s degree in urban and regional planning.
Dan Rader
Transportation projects planner
Dan has been active in the field of transportation planning for over 20 years, with about 10 years specializing in various aspects of public transportation planning and operations, including on-demand services. Alongside public transportation, Dan has worked on various transportation-related topics, such as economic feasibility analysis, preparing the guide for evaluating transportation impacts, rail freight transport, transportation and parking policies, and monitoring travel habits based on GNSS tracking. Dan specializes in GIS and data analysis and holds a master’s degree in Urban Planning from the Technion.
Elena Zemkov
Project Manager
Elena works to improve public transportation services based on a deep understanding of the field and the real needs of the public. She has led cross-organizational processes that included coordination between interfaces, improvement of procedures, and integration of solutions in collaboration with public and business entities. She brings with her a practical approach, attention to detail alongside a systemic perspective, and the ability to drive significant changes while maintaining operational stability. Elena graduated with honors with a master’s degree in Real Estate Appraisal and Management Engineering and is a member in the Engineers and Architects Registry under the field of Industrial Engineering and Management.
Noah Di Neris
Transportation projects planner
Noa serves as a transportation project planner across various fields. She has experience working with Geographic Information Systems (GIS), analyzing and visualizing spatial data, and advancing infrastructure and strategic projects in public transportation. In the past, she was also involved in academic research in the fields of environment and light pollution, and worked with government bodies such as the Ministry of Justice, the Survey of Israel, and the Ministry of Environmental Protection. Noa holds a bachelor’s degree in Geography and Geoinformatics and a master’s degree in Urban Planning from the Hebrew University of Jerusalem.
Hodaya Rafinet
Transportation projects planner
Hodaya is currently studying architecture at Bezalel and holds a bachelor’s degree in Philosophy and Jewish Thought from the Shalem Academic Center. She has experience in research, content development, and data analysis, and brings strong analytical skills and a systems-oriented approach, along with sensitivity to cultural and social contexts. Her interests lie in the relationship between the built environment, public transportation, and urban quality of life.