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Roei Fried
Co CEO & Founder
Roei is serving as Co-CEO, and leading the planning and operation projects in the company. In his past, Roei has served as VP of Planning and Transportation and as an operational optimization planner and economist and working in the public transportation industry since 2007. In his former roles Roei cooperated with the MOT, operators and consultants of public transport and light rail from Israel and from abroad. In addition, he specialized in planning and optimization tools, implementation of technological and managerial tools to improve the operational process and accompanied many branches and clusters from tender winning stage to the operation stage. Roei holds a bachelor’s degree in economics and management and sees in his vision the optimization of future mass transportation systems by improving work processes and developing new and original technological tools.
Daniel Itach
Co CEO & Founder
Daniel is serving as Co-CEO, and leading the technologies projects in the company. has served as CTO and work in the public transportation industry since 2010. As part of his roles, he Specialized in smart ticketing systems, and established a knowledge center that integrates information from various systems through an advanced BI database. In addition, he planned and developed tender’s technological offers according with MOT requirements, while providing creative and innovative technological solutions. Daniel implemented many technological tools and coordinate with variety of suppliers and employees. Daniel holds a bachelor’s degree in industrial engineering and management specializing in information systems, and in his vision sees proper technological use for process improvement and finding solutions to future public transportation problems.
Neta Amir – Frydman
Transportation projects planner
Neta is serving as a transportation projects planner and in variety of areas. Neta has extensive experience in building operational plans, planning and operating public transport lines, optimization planning, electric buses and LRT planning, submiting tenders and more. Neta is working in the public transportation industry since 2012 and has a B.A. in Business Administration, specializing in Human Resources Management and Organizational Development.
Naomi Cohen -Zagagi
Transportation projects planner
Naomi is serving as transportation projects planner in a variety of areas. Naomi has extensive experience in conducting transportation impact tests, mobility tests, creating traffic annexes, master plans and consulting in transportation technologiesfor projects. She is specializes in transportation and technological planning, data analysis, routes analysis and geographical presentation. Naomi is working in the public transportation industry since 2011 and has a B.A. in the department of Geography and Master’s degree in urban and regional planning.
Anna Artsev Nir
Transportation projects planner
Anna is serving as transportation projects planner in a variety of areas. Anna has extensive experience working with the public sector, extensive knowledge in smart mobility, including state-of-the-art technology and a broad understanding of challenges related to the implementation of smart mobility solutions. She specializes in transport planning and has rich geografic information system knowledge. Anna is working in the public transportation industry since 2018 and has a B.A. in Environmental Science and Geography and Master’s degree in Natural Resources Management and Environmental Policy with specialization in urban planning.
Sienna Hofman
Project Manager
Sienna is serving as transportation project manager in a variety of areas. Sienna has extensive experience in project management, business intelligence, mapping, collecting and adjusting business requirements. She also has proven experience working with multidata, ERP and SQL. Sienna is working in the public transportation industry since 2012 and has Information System Analysis course diploma.
Tamar Hayumi
Project Manager
Tamar is serving as a technology project manager in a variety of fields.Tamar, a graduate of a program for excellence in the public sector, has over 10 years of experience at planning, implementing, assessing and measurement of big and coplex projects. She has rich experience in promoting strategy processes and project management in the public sector and beyond. In recent years, she has been involved in promoting innovation processes in cities in the field of transportation and data. Tamar has rich experience working with a variety of stakeholders: non-profit organizations, public authorities and business entities.
Moy Galante
Transportation projects planner
Moy is serving as a transportation project planner in a variety of fields. Moy has extensive experience in strategic planning of transportation and bicycle networks, planning operational infrastructures for public transportation, transportation models and mobility tests by microsimulation models. Moi specializes in geographic and transportation data analysis and has a wealth of knowledge in geographic information systems. Moi has been working in the public transportation industry since 2009 and has a bachelor’s and master’s degree in geography and environment.
Yael Patkin
Project Manager
Yael works is serving as a project manager in the company. Yael has over a decade of experience in initiating and managing complex projects in a variety of fields, along with a rich professional background, which gives her a broad and unique vision for handling challenges that come her way. Over the years, Yael has specialized in working in cross-sector projects that includes close collaborations with both the public sector and the private market. Her specialization is in the promotion and management of innovation projects in various fields (academia, culture, communication, law and transportation). Yael has been working in the transportation industry since 2018 and has a bachelor’s degree in law and a master’s degree in communications, as well as certification as a lawyer.
May Grabiner Levi
Transportation projects planner
May is serving as a transportation project planner. May has rich experience in project management and working with the public sector, and has extensive knowledge of city planning and urban renewal. She has been engaged in project management since 2018, and since 2020 she has been engaged in project management in the world of planning and construction. May has a bachelor’s degree in environmental sciences and geography and a master’s degree in geography and urban and regional planning.
Dan Rader
Transportation projects planner
Dan has been active in the field of transportation planning for over 20 years, with about 10 years specializing in various aspects of public transportation planning and operations, including on-demand services. Alongside public transportation, Dan has worked on various transportation-related topics, such as economic feasibility analysis, preparing the guide for evaluating transportation impacts, rail freight transport, transportation and parking policies, and monitoring travel habits based on GNSS tracking. Dan specializes in GIS and data analysis and holds a master’s degree in Urban Planning from the Technion.
Mai Rosenberg
Transportation projects planner
May is serving as a transportation project planner in a variety of fields. May has experience in project management and working with the public sector, in recent years she has been engaged in research, formulating methodologies, writing strategic plans, leading public participation processes, service design and characterizing user experience. Mai has been working in the public transportation industry since 2019 and has a bachelor’s degree in psychology and East Asian studies and a master’s degree in urban and regional planning.